Abercrombie & Fitch extends their sizes; too little too late?

I’m sure you’ve all heard the news by now; A&F is going to start making and selling women’s sizes XL and XXL. Why is there such a buzz you ask? Well, in case you’ve been living under a rock, here’s a recap.
 
A couple of month’s ago, statements of A&F’s ceo that were made several years ago in an interview, re-emerged to the public. Here’s what he had to say:
 
“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong in our clothes, and they can’t belong. Are we exclusionary? Absolutely.”
 
Basically; we don’t make clothes in bigger sizes, cause big people are not cool and attractive.
 
 Mike Jeffries of A&F – only wants to sell clothes to cool, thin, young, attractive people. ah, the irony.

For a while, the company has been losing money. A lot of money. And while it would be naive to think that it’s all due to the outrage over those fatshaming comments, there’s no doubt it didn’t exactly help either. And now, they’re expanding their sizes.
 
But is it too little, too late?
 
All they’re doing is adding sizes XL and XXL. Their current L is a size 10-12, so their biggest size will now be 14-16. Not exactly a groundbreaking adjustment. And a lot of bigger consumers will not forget the previous comments that easily. 
 
On the other hand, at least it’s something. At least this proves that if consumers unite and speak up, both verbally and through their actions, that it can make a difference. And this step, however small, should be rewarded. So maybe it’s time that we forgive and forget, and show them that we appreciate what they’re doing. So by all means girls; if this is your style and this is your size, then go ahead and shop!
 
Because after all, let’s not forget that there are still hundreds of brands out there who are just as exclusionary as A&F. Just because they’re not stupid enough to make comments about it in public, doesn’t mean they don’t have the same vision. Let’s show these companies how important it is to be inclusionary and open up to bigger sizes. Diversity!

on plussize, and being healthy

Growing up, I was a chubby kid. I was also about a head taller than all the other girls (and most of the boys) in my class (some things never change :D) and always into sports. Yet somehow, for as long as I can remember, I’ve gotten comments from strangers and loved ones questioning my health cause I was overweight.
the only chubby kid in balletclass? been there, done that!

I am not going to go into detail of what has been said and done, and I am not going to explain how damaging is was growing up like that; this is not a pity party. I will however say this:
It makes absolutely no sense for you to look at me, and claim that I’m unhealthy. It makes absolutely no sense to look at anyone, and make assumptions about their health.
Here’s why:
Very rarely does it happen that you can tell something about a person’s general health just by looking at them. A lot of overweight women have to deal with random strangers saying they are unhealthy. Unless you are a doctor, you don’t know anything about their health. None. Now, I’m not delusional either. It is true that being overweight can certainly be unhealthy, when you actually are unhealthy. It’s really quite simple: being unhealthy makes you unhealthy. Being fat does not automatically mean you’re unhealthy. So please, stop judging people’s health by their appearance.
I find it incredibly sad that we live in a society where apparently, the only type of health that matters is physical health. How about emotional health? How about feeling good about yourself? Having the courage to pursue your dreams? Living life to the fullest, without holding youself back afraid of what others might think? Being able to say  “I love my body” and mean it? We put so much emphasis on being skinny and having the perfect body, but at the same time millions of girls and women around the world, regardless of size, hate their body. Hate. How is that healthy?  So please, next time, before saying something about health, take a moment to realize that physical health isn’t the whole story, and get to know someone before you judge them. You might be surprised.