Last thursday I was invited to the Pressdays of Bestseller Belgium, the company that holds JUNAROSE, Vero Moda and Only (just to name a few). It was the first time being invited to something like this with the blog, and in retrospect I may have been a teeny bit too excited (way to keep it cool, Marianne). But then I remind myself never to apoligize for my enthusiasm.
Expect to see a lot of white, lace, kimono’s, bleached jeans, sporty influences, peachy pink tones and floral prints next spring!
I also had a great talk about the dilemma of designing and selling plussize fashion; you can design the most fashionforward and outrageous things, but if no one wants to buy them you can’t have a business. But at the same time, if (plussize) consumers see the same boring stuff over and over again and no one ever challenges them… nothing will ever change! Finding the balance between those two is a tricky road, but I think JUNAROSE is really on the right path :). It’s also up to us as a curvy consumer to support more fashionable options, and let our wallets do the talking.
A little photodiary of the trip!