No, it’s not that they’re 2 household names in the industry (okay, maybe that too…). It’s that they both recently released images of beautiful models in lingerie.
VS released their “perfect body” campaign a couple of weeks ago, followed pretty much immediately by a worldwide backlash of consumers saying the ad was bodyshaming, because it implies that anyone who doesn’t look like a VS model is imperfect. The wave of critique on the campaign did have an impact, because a couple of days ago VS apparantly changed their tagline from “a perfect body” to “a perfect body for every body”, suggesting a more womanfriendly and inclusive approach.
But then there’s Vogue. Oh Vogue. How different and beautiful you are handling this! With images of models in various sizes, posing in their underwear, seemingly untouched (shot by Cass Bird). Raw, feminine and perfect in all their imperfection. How much I love you for doing this. And how much I love your tagline… “the best lingerie comes in all sizes”.
I’m a dreamer, and I love to see dreams come to life in fashion, but I’m also really not a fan of our cultural obsession with perfection. Which is a big reason why I prefer the Vogue pictures of the ones from VS; not only because of the diversity, but also because they are so wonderfully, beautifully, perfectly imperfect!
What do you think of the images? Would you like to see more size diversity in fashion, or do you think we should stick with perfection and uniformity?