Plussize ladies: put your money where your mouth is!

Nordstrom has stopped carrying Ivanka Trump’s fashionbrand. Nordstrom officially states it’s because the line wasn’t selling well (read all about it here), but I’m sure the heavy protests and boycot against Nordstrom as long as they were carrying this label had something to do with it as well.

“Ugh Marianne, politics? Really?” Can’t you just talk about fashion?”. Well, I hate to break it to you, but fashion IS politics. There are many women out there who just dress to be dressed and if that’s you, that’s fine. I’m not here to judge you. I do want to remind you though, that your money has power. What you chose to buy, has power. And where there is power, there is politics… The Ivanka-Nordstrom situation proves that. So even if you don’t WANT to be political, you’re voting anyway and that vote is counting for something.

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Over the course of the past 15 years, I probably spent thousands of euros on brands that were not really giving me what I wanted. As a plussize consumer, I’ve settled a lot. For brands who, year after year, only give me boring basics. For brands who make jeans that don’t fit me right. For brands who treat their plussize consumers like crap. But I gave them my money anyway, and with that I also gave them my vote saying “What you’re doing is great. Keep it up!”.

Read more: Why the new H&M video can go fuck itself

The past year or so, I’ve started thinking about this more and more, and decided it is time to put my money where my mouth is. So I stopped buying from brands that don’t give me what I need and deserve.

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Why is this important? A lot of us plussize girls are dissatisfied with the current plussize industry. We’re fed up with the lack of cute options, the bad fit and cuts, the limited sizing (yeah I’m here for you my sisters with a size bigger than 50!). But we go ahead and buy the stuff anyway. So then I turn to plussize brands and ask them “excuse me, why don’t you make more changes? Why are you not giving us what we want?” and their reply is simple: this is what sells.

And you know why it sells? Because you. Are. Buying. It.

So let’s all just stop. Stop buying jeans that don’t fit well, stop buying shirts that make you feel like a pregnant tent, stop buying clothes that are not really your style, stop buying the same basics over and over and over again, stop trying to squeeze yourself in a size too small because the biggest size of the brand doesn’t fit you. You deserve amazing clothes. You really do. And if it’s anything less than amazing, don’t buy it.

Put your money where your mouth is, and let your money do the talking. And if you do, if we all do… trust me, they will listen.